Strategy vs. Tactics

"CatSkiing" by ColKorn1982 is licensed under CC BY-SA 2.0

My current round of classes are Corporate Finance and Corporate Strategy. In Sonia Marciano’s strategy class we are learning the difference between strategy and tactics. One quote stuck out at me about the difference between the two.

Carving your turns better is a tactic [while skiing]. Choosing the right ski area in the first place is a strategy. Everyone skis better in Utah, it turns out. The right strategy makes any tactic work better. The right strategy puts less pressure on executing your tactics perfectly.

- Seth Godin (The difference between strategy and tactics)